ShawStrength.com Receives Massive Facelift

Brighton, CO

For Immediate Release

As a busy 2025 summer continues for Shaw Strength Enterprises, and on the heals of the recent book launch The Path to Greatness, a major website renovation to ShawStrength.com has recently been pushed live. With continued and exponential growth of the major companies within Shaw Strength Enterprises - Shaw Style, Undefined Nutrition, Evolution Athletics Gear and the Shaw Classic, the need to maximize customer acquisition, retention and conversion and ultimately the overall customer experience has become paramount.

"We are super-proud of the work the team has done to date," Notes Owner and strength legend Brian Shaw. "The importance of our customer experience from start to finish is absolutely critical as we continue to grow our family-owned business. We are really happy with how this project is shaping up. We have launched our first phase of website update, with a couple more phases coming this year."

Shaw Strength Enterprises Co-Owner, Keri Shaw notes the improvement in useability and content. "For a couple years now, we have been planning to modernize the look and useability of the site so our customers could have a better experience overall. After significant planning, design reviews, product updates and copywriting, we are proud that we have pushed the updated site live. Early feed back has been positive so we look forward to adding some exciting new features in Phase 2."

ShawStrength.com is an extension of the lifestyle that strength legend Brian Shaw has created. Encompassing clothing, lifting gear and sports supplements, ShawStrength.com is the premier site for the lifting lifestyle.