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LAS VEGAS, NV: Shaw Strength is set to make a massive impact at this year’s Olympia Weekend in Las Vegas. Led by the 2023 Strongest Man on Earth, and four-time World’s Strongest Man Brian Shaw, the team is bringing its full power to the fitness industry's premier event. Attendees will have the opportunity to experience the entire ecosystem of brands, including Shaw Strength, Shaw Style, Undefined Nutrition, Evolution Athletics, and the newly launched SAVAGE STATE line. Visitors can find the complete lineup at Booth 312, where the team will showcase state-of-the-art gear, elite training equipment, and premium nutritional formulas. A major highlight of the event will be the official introduction of SAVAGE STATE, a brand built to push performance and durability to the next level. Fans will also have a direct chance to meet the legend himself. Brian Shaw will be making special appearances at Booth 312 on both Friday and Saturday from 11:00 AM to 2:00 PM. "Olympia Weekend is always one of the absolute highlights of the year for us," said Brian Shaw. "I couldn't be more excited to connect with the fans in Las Vegas and personally launch the new SAVAGE STATE products. We’ve put incredible work into building something truly special, and I can't wait to get it into everyone's hands." The event also serves as a vital hub for networking and growth across the fitness space. "Olympia gives us such a fantastic platform," said co-owner Keri Shaw. "It’s a unique opportunity to meet our passionate fans face-to-face while simultaneously building meaningful business relationships that help drive our entire family of brands forward." Whether you are looking to meet Brian, explore cutting-edge gear, or sample the newest supplements, stop by Booth 312 during Olympia Weekend to experience the best in strength and performance.

FOR IMMEDIATE RELEASEBRIGHTON, CO Undefined Nutrition, the premium sports nutrition brand founded by 4-time World’s Strongest Man Brian Shaw, officially announced the release of its new high-performance series: SAVAGE STATE. Designed for high-level athletes and dedicated fitness enthusiasts seeking intense performance, the product line marks an aggressive new chapter for the brand. The flagship line launches with two groundbreaking high-powered formulas: GREATNESS EXTREME V2, a heavy-hitting pre-workout designed for explosive strength, focus, and pump, and TestoFORGE MAX TESTOSTERONE PROTOCOL, an advanced male performance and natural testosterone elevating formula.The SAVAGE STATE line represents the culmination of 10 months of painstaking research, formulation refinement, and rigorous flavoring development."When we set out to build SAVAGE STATE, I wasn’t interested in incremental updates," said Brian Shaw, Founder of Undefined Nutrition. "We spent 10 months grinding in the lab to create formulas that hit harder and deliver real, uncompromising performance. We completely overhauled our flavor profiles to ensure every single product tastes incredible without sacrificing an ounce of potency."Every ingredient in the line was crafted to set a higher standard in sports performance. Greatness Extreme V2 introduces enhanced energy drivers like Dynamine and TeaCrine paired with clinical pump boosters, while TestoFORGE features premium compounds like TestoSurge-branded fenugreek to help maximize bioavailable testosterone and recovery."This launch reflects months of absolute dedication to product development," added Craig Stevenson, President of Undefined Nutrition. "Taking 10 months allowed us to execute precise taste-testing alongside robust formulation strategy. Combining advanced flavoring systems with unmatched active ingredients makes SAVAGE STATE our most powerful series to date."The SAVAGE STATE product line, featuring Greatness Extreme V2 and TestoFORGE MAX TESTOSTERONE PROTOCOL, is available now at ShawStrength.com.About Undefined NutritionFounded by 4x World’s Strongest Man, and 2023 Strongest Man on Earth, Brian Shaw, Undefined Nutrition delivers elite, science-backed sports supplements crafted to unlock human strength, endurance, and overall performance.Website: UndefinedNutrition.com

Brighton, CO The continued growth of Undefined Nutrition supplements by Brian Shaw, has reached another important stage in their retail strategy. Undefined Nutrition will be on shelf in all stores in Colorado along the front range. Brian Shaw had this to say regarding the expansion. "We want to ensure that my home state of Colorado is well taken care of when it comes to our brands and products. Supplement Giant's presence in Colorado and their commitment to business excellence made this partnership a no brainer. I hope everyone takes the time to stop into a Supplement Giant store and learn about our premium sports and wellness supplements." According to Undefined Nutrition President Craig Stevenson, the partnership is a great opportunity for both sides to grow. "We had many meetings about the vision of our partnership with Supplement Giant, and we both agreed that this is more than them selling our products. We have the greatest strength athlete to ever walk the earth in Brian (Shaw), and he grew up in this area. We can add experiential aspects to our marketing that others can't. In fact, we will be kicking off Giants Days this September (2026) with a meet and greet with Brian at the Westminster store. We are excited to work hand in hand with Supplement Giant to service customers across the front range." Ryan Ragsdale from the Supplement Giant Ownership team supported the opportunity from the beginning. "When I first met the Undefined Nutrition team at their office and warehouse, I could immediately sense the vibe of the company and brands. The first thing Brian (Shaw) did was give me a personal tour of his private gym, and I could see his unwavering passion for weight training and strength. The business meetings were easy and focused around partnership above all else. We're excited to get moving on the Undefined Nutrition line in our stores!" SupplementGiant.com UndefinedNutrition.com

July 28, 2026 Brighton, CO Bryce Johnson delivered a dominant performance to defend his title and claim ultimate victory at North America’s Strongest Man. Demonstrating remarkable static strength, athleticism, and consistency across a demanding array of grueling events,  Johnson solidified his position among the absolute elite powerhouses in continental strongman. Facing fierce competition from a world-class field of athletes, he maintained incredible composure under intense pressure to secure back-to-back titles, proving that his rapid rise to the top of the sport is built to last. Adding to the excitement of the weekend, professional strongman Thomas Evans delivered a standout performance to secure a hard-earned third-place podium finish. Evans displayed exceptional resilience, mental fortitude, and explosive physical power throughout the multi-day contest, battling through heavy implements to earn crucial points. His impressive third-place effort reinforces his reputation as one of North America's most dynamic and competitive strongman athletes.   Behind these impressive world-class achievements is the support of industry-leading brands dedicated to athletic excellence. Bryce Johnson is sponsored by Evolution Athletics Gear and Undefined Nutrition, utilizing top-tier training equipment and premium nutritional supplementation to power his elite preparation and competition recovery. Meanwhile, Thomas Evans is sponsored by Undefined Nutrition, relying on their advanced athletic formulations to fuel his heavy training volume, support muscle recovery, and maintain peak physical condition during major events. According to 4X World's Strongest Man Brian Shaw, "Both Bryce and Tom had extremely good showings with Bryce ultimately taking the victory. We are super-proud to play a part in their rise to the top with both Evolution Athletics gear and Undefined Nutrition." The North America’s Strongest Man competition provided an extraordinary display of world-class grit, determination, and raw athletic power. Bryce Johnson’s decisive championship victory and Thomas Evans’s third-place finish reflect the remarkable depth and talent currently competing in North American strongman. Supported by leading brands like Evolution Athletics Gear and Undefined Nutrition, both competitors continue to push the limits of human performance on the national and global stage.

Undefined Nutrition, the premium sports supplement brand founded by four-time World’s Strongest Man Brian Shaw, is proud to announce that many products from its high-performance product line are now available through Rogue Fitness, the global leader in strength and conditioning equipment.

Rising star strongman Lucas Hatton, has committed to another year of growth with both Undefined Nutrition and Evolution Athletics. This marks a multi-year commitment to using both Undefined Nutrition and Evolution Athletics Gear at the highest level of strongman competitions.

The highly anticipated documentary series STRONGMAN: The Brian Shaw Story is now officially available for streaming on Amazon Prime, offering an unprecedented look into the life, career, and legacy of four-time World’s Strongest Man Brian Shaw.

The Strength Summit will be an intimate and interactive weekend where like-minded people will come together to celebrate and learn from some of the greatest minds in the industry, including Brian himself.

Brighton, CO Undefined Nutrition Welcomes Professional Strongman Bryce Johnson to Elite Athlete Roster Undefined Nutrition, one of the fastest growing sports supplement companies in the world, is proud to announce the addition of professional strongman Bryce Johnson to its elite athlete team. Known for his relentless work ethic, explosive strength, and rapid rise in the competitive strongman scene, Johnson represents the next generation of strength athletes pushing the limits of human performance. Bryce Johnson has quickly built a reputation as a formidable competitor, consistently delivering standout performances and demonstrating the discipline required to compete at the highest level. His dedication to training, recovery, and overall health aligns seamlessly with Undefined Nutrition’s mission to fuel athletes with premium, performance-driven supplements. “Bryce is exactly the kind of athlete we look for,” said Brian Shaw. “His success so far speaks for itself, but what excites me most is his mindset and drive. He has a very bright future ahead of him in strongman, and we’re proud to support him on that journey.” Undefined Nutrition President Craig Stevenson also expressed enthusiasm about the partnership. “We are thrilled to welcome Bryce to the Undefined Nutrition team. He embodies everything our brand stands for; hard work, resilience, and a commitment to excellence. As one of the fastest growing sports supplement companies in the world, we’re excited to have Bryce represent us as we continue to expand and push the industry forward.” With this partnership, Bryce Johnson will work closely with Undefined Nutrition to promote high-quality supplementation, inspire the next generation of strength athletes, and continue his ascent in the world of professional strongman. "I'm super excited to extend my relation ship with Brian Shaw and both Undefined Nutrition and Evolution Athletics," Mentions Johnson. "I had had the chance to use their lifting equipment in the highest level of competition, and now their supplements from Undefined Nutrition and I'm excited to see where I can take my performance to from here!" About Undefined NutritionUndefined Nutrition is dedicated to delivering premium supplements designed to support performance, recovery, and overall health for athletes and fitness enthusiasts worldwide. https://www.instagram.com/bigbrycestrongman/ https://www.instagram.com/undfnutrition/    

Undefined Nutrition by Brian Shaw introduces new 100% BEETS health and performance supplement.