Brighton, CO
The continued growth of Undefined Nutrition supplements by Brian Shaw, has reached another important stage in their retail strategy. Undefined Nutrition will be on shelf in all stores in Colorado along the front range.
Brian Shaw had this to say regarding the expansion. "We want to ensure that my home state of Colorado is well taken care of when it comes to our brands and products. Supplement Giant's presence in Colorado and their commitment to business excellence made this partnership a no brainer. I hope everyone takes the time to stop into a Supplement Giant store and learn about our premium sports and wellness supplements."
According to Undefined Nutrition President Craig Stevenson, the partnership is a great opportunity for both sides to grow. "We had many meetings about the vision of our partnership with Supplement Giant, and we both agreed that this is more than them selling our products. We have the greatest strength athlete to ever walk the earth in Brian (Shaw), and he grew up in this area. We can add experiential aspects to our marketing that others can't. In fact, we will be kicking off Giants Days this September (2026) with a meet and greet with Brian at the Westminster store. We are excited to work hand in hand with Supplement Giant to service customers across the front range."
Ryan Ragsdale from the Supplement Giant Ownership team supported the opportunity from the beginning. "When I first met the Undefined Nutrition team at their office and warehouse, I could immediately sense the vibe of the company and brands. The first thing Brian (Shaw) did was give me a personal tour of his private gym, and I could see his unwavering passion for weight training and strength. The business meetings were easy and focused around partnership above all else. We're excited to get moving on the Undefined Nutrition line in our stores!"
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